Client
- Knight Frank
Delivery
- Branding
- Marketing campaign
Tay House is one of Glasgow’s most iconic buildings, and enjoys an unrivalled profile in the city.
Boasting some of the largest column-free floor plates of any building in the city, it offers occupiers exciting and vibrant space planning opportunities, and Knight Frank were keen to build a campaign around this dynamic USP.
We created a bold and aggressive brand campaign based around the idea of ‘being column free’, raising awareness of the opportunity in the market and delivering a significant upturn in enquiries.
Tay House is a very well known building in Glasgow, a less traditional approach to property marketing was required to gain cut-through.
