Client
- Jam Cycling
Delivery
- Naming
- Branding
- Creative direction
Elite cyclists and entrepreneurs George Galbraith and Chris Hall approached TR with an idea for a business supplying individuals and independent cycling shops with elite performance cycling equipment with a focus on engineering excellence.
We were asked to help create a name, brand identity and initial marketing collateral for their new venture. After much debate we agreed on ‘Jam Cycling’ as a name, taken from the cycling term ‘jam’ which means a period of hard, high-speed cycling and developed a flexible brand identity that reflected this fast, high performance attitude, applying it to everything from their website, packaging and clothing.
Today Jam Cycling work with independent stores in the UK, cycling ambassadors across the sport, leading teams and coaches around the world and up and coming brands who are industry leaders in their field.
